What is Influencer Marketing?
An influencer, as defined by the Cambridge Dictionary, is someone who affects or changes the way other people behave. Even though social media is relatively new, influencing isn’t. People from all decades have listened to advice of influencers they admire, be that celebrities, friends or parents.
Today more than ever, consumers are choosing to listen to each other over brands. That’s why influencers are so powerful. They are trusted individuals with loyal followings across digital platforms.
Influencers tell powerful stories and start conversations and make it easier for brands to target their audiences on a big scale.
Powerful story telling + perfect influencer match = meaningful results for your brand
All about the connection
When an influencer and a brand are a perfect fit, then the message truly resonates with the audience.
Influencers create authentic, powerful content (with our help) and share it online across social media and other channels. They reach the right people at the right time to achieve measurable goals:
Generate brand awareness
Drive traffic
Increase conversions
Increase media value
Increase exposure
Human to Human connections
Influencer marketing works through content on social media. At Ace, we collaborate with expert content creators, & influencers that have a loyal following and strong relationships with their audience. Influencers are used as the bridge between your brand and their audience and act as a recommendation to say that the brand is worth trusting and ‘checking out’.
Finding the right influencers for your brand is absolutely essential. It is important to make sure they have a relevant audience and can spread your brand story in an inspiring, positive and fruitful way.
Since people progressively block out the ‘noise’ from ads on social media platforms, influencers can be an amazing way to form a connection between your brand and a relevant audience.
There are many different types of influencers, all across different channels, with different follower counts and various niche interests. Ensuring that you collaborate with influencers in a unique and genuine way is essential for a successful collaboration.
To make sure that the story of your brand stands out on social media, influencer campaigns are tailored to your needs with the help of a unique content strategy. Each campaign has a specific angle for the influencers to work with. This brings an authenticity to both the influencer and brand, which allows the followers to be more engaged. Giving influencers the freedom of creative expression brings in higher credibility and engagement, which then leads to new prospects and sales for your business.
Want to learn more about influencer marketing?
Are you curious about how to integrate influencer marketing in your marketing mix? We provide expert consultation, workshops, presentations, know-how sessions and more to help you and your team gain insights into influencer marketing!