How to be successful on Tik Tok

Tik Tok is one of the latest social media platforms on the scene and grew major popularity during the pandemic in 2020. It is certainly one of the most successful platforms out there with millions of active daily users.

Although this platform offers video style content, the type of content shared varies massively! From videos to entertain, educate and even influence. We keep seeing people ‘blow up’ on Tik Tok and gaining ‘fame’ overnight, but if you’re struggling to build your Tik Tok platform here are some tips to help you along the way:

Follow the trends

Check out the Discover page to see what’s trending- from songs, to dances and challenges. Being aware and creating content following the trends can certainly help you be seen. But don’t just follow the trends, for a greater opportunity to go viral, be sure to put your unique spin on it, and you’ll be rewarded with your creativity. 

Serve a Purpose

If you’re trying to go viral, you want your content to serve a purpose. From educating to entertaining your audience, you want your content to appeal to the masses and keep people interested.  But as with the other social platforms, it is best to pick your niche and stick to it.

Utilise the Hashtags

Just like other social platforms, hashtags play a role to help you be seen, especially from the audience you are trying to reach. But make sure you are using the hashtags that relate to your niche; as well as being aware of the current trending hashtags.

Consistency is key

With anything you do, in order to build success, consistency is key. And to really gain some traffic, posting multiple times a day will keep people coming back to see what’s new. As time consuming as it sounds, if that is not possible for you, focus on creating at least one video a day to remain relevant. 

Quality

Although the content on this platform is more authentic, unedited and real- and lasting just seconds. That doesn’t mean the quality of your content should decrease as a result. The fast pace style content should still be high in quality, from lighting to sound and background. This will ultimately keep people engaged and can set you apart from the crowd. After all, no one wants to watch a video with poor lighting and muffled sounds!

Well what are you waiting for? Get those creative juices flowing, get recording and remember, it is essential to captivate your audience within those first few seconds to stop them scrolling and hook them to want to know more.