Becoming an influencer and growing your audience isn’t as easy as it looks, if it was, there would be a lot more people doing it! What goes on behind the scenes, is far more than posting a pretty picture and gaining likes. There is time and effort spent on planning everything from content to hashtags and more. With the ever changing algorithm it is becoming increasingly harder to be seen, long gone are the days of seeing images based on timestamps (the good old days).

When it comes to being successful on social media, consistency is key. Your audience wants to know when you’ll be posting and know that they can rely on new content from you regularly. But in order to achieve this, organisation is essential. Not only this, but with Instagram being a platform that has over 500 million active daily users, there is never a short supply of content.

So to help you achieve your potential, get organised and make your content stand out from the masses, we’ve summed up some of the best apps out there to use for everything from inspiration, to editing and scheduling.

Tik Tok is one of the latest social media platforms on the scene and grew major popularity during the pandemic in 2020. It is certainly one of the most successful platforms out there with millions of active daily users.

Although this platform offers video style content, the type of content shared varies massively! From videos to entertain, educate and even influence. We keep seeing people ‘blow up’ on Tik Tok and gaining ‘fame’ overnight, but if you’re struggling to build your Tik Tok platform here are some tips to help you along the way.

From an audience perspective, it can be difficult to understand just how influencers make their money as all they see are pretty pictures and videos, and none of the hours and hours of work that goes on behind the scenes.

A typical influencer whose full time job is to, well, influence, usually has more than one stream of income, which is a smart way to go. But what exactly are they?

When it comes to influencer marketing, most often, especially amongst micro influencers, brands reach out for gifted campaigns in exchange for content. That sounds great, but when you are spending time creating the content, possibly using a photographer and essentially working for them, you deserve to be paid!

To put it simply, anyone can be an influencer.

When you’re just starting out, it is best to focus on your niche and build your community with the same interest, so when it comes to working with brands, they can see what you are all about!

There seems to be a taboo in the influencer world surrounding fees and how much influencers really earn. The only common knowledge on this topic is that the large influencers can earn… a lot.

So if you’re just starting out in the industry and you’re struggling to know how much to charge, you’ve come to the right place.

Okay influencers listen up!

Are you wanting to work with more brands and have only got collaborations so far when they have slid into your inbox? Well, it's time to stop sitting around and make it happen. Here is your go to guide to get yourself out there and get pitching to make your dream collaboration happen!

It is safe to say that social media has changed significantly in recent years and growing your audience has, well, become more challenging, thanks to the everchanging algorithms (Instagram we’re looking at you here).

But becoming a successful influencer doesn’t just rely on having a large following, although that certainly helps. Whether you’re just starting out in building your social media career, or are already there, these tips will still apply to you!